Brand Guidelines

Marley's Home Headshop

Brand Guidelines • Est. 2025

Brand Story

Marley's Home represents years of passion for cannabis culture finally brought to life. Named after my daughter Marley, honoring the legacy of the Marley name and its significance in cannabis culture. The Tree of Life symbolizes our roots, growth, and the home we've built for premium cannabis accessories.

Logo Variations

Black Icon

Simple, scalable monogram for favicons, small icons, and watermarks on light backgrounds

Minimum size: 16x16px
File: marleyshome-logo-black-icon.png

White Icon

Simple, scalable monogram for favicons, small icons, and watermarks on dark backgrounds

Minimum size: 16x16px
File: marleyshome-logo-white-icon.png

Color Detailed

Full-color detailed logo for all standard and large format applications

Minimum size: 200x200px
Includes: "HEADSHOP EST. 2025"
File: marleyshome-logo-color-detailed.png

Usage Note: Use the black or white icon for small applications (favicons, watermarks, stamps). Use the detailed color logo for everything else - website headers, social media, business cards, packaging, signage, and promotional materials.

Color Palette

Primary Colors

Deep Emerald Green
#2D5016
Primary branding, headings
Vibrant Forest Green
#4A7C2F
CTAs, highlights
Rich Sage Green
#6B9B4D
Secondary elements

Secondary Colors

Burnt Orange
#C85A28
Warmth, contrast
Warm Amber Gold
#D4A044
Premium highlights
Deep Brown Earth
#5C4033
Roots, grounding

Neutrals

Natural Cream
#F5F1E8
Backgrounds
Soft Beige
#E8D5B7
Secondary backgrounds
Pure Black
#000000
Text, icons
Pure White
#FFFFFF
Text on dark

Brand Elements

Tree of Life

Roots: Heritage, family, Marley legacy
Trunk: Strength, taking action after years of dreaming
Branches: Growth, flourishing business

House Element

Represents home, comfort, belonging, and personal space

Cannabis Leaves

Bold and unmistakable - honoring passion for the plant
Premium but authentic headshop aesthetic

M Monogram

Integrated into tree structure - personal and unique to Marley's Home

Brand Voice

  • Premium yet approachable
  • Urban botanical aesthetic
  • Confident and authentic
  • Respectful of cannabis culture
  • Family-oriented with edge
  • Quality-focused

Logo Usage Guidelines

✓ DO

  • Maintain clear space around logo
  • Use approved color variations only
  • Scale proportionally
  • Use on contrasting backgrounds

✗ DON'T

  • Stretch or distort logo
  • Change colors outside palette
  • Add effects (shadows, glows)
  • Place on busy backgrounds

Created: January 18, 2026
Version: 1.0